The Third and Final Presidential Debate Reaches Over 71 Million Viewers

Fox News comes out on top.

It was a good night for presidential debate ratings, especially for Fox News, whose first-ever presidential debate moderator, Chris Wallace, earned great reviews and gave an assist to the network, which was the most-watched during last night’s debate, according to Nielsen Fast National data.

With its total viewers top spot, Fox News averaged 11.349 million viewers and was fourth in the A25-54 demo with 3.5 million. Taking second, third and fourth in total viewers was ABC, NBC and CBS with 10.962 million viewers, 10.393 million viewers and 10.12 million viewers, respectively. CNN was fifth with 8.712 million viewers. NBC was the A25-54 winner with 4.472 million viewers in the demo.

Fox was sixth with 6.622 million viewers, MSNBC seventh with 5.517 million and PBS eighth with 2.58 million viewers. The Spanish-language networks topped the business networks, with Univision and Telemundo in ninth and tenth with 2.378 million and 1.479 million, respectively. In eleventh and twelfth were FBN and CNBC with 714,00 and 559,000, respectively.

With over 71 million viewers, the third debate beat the town hall in total viewers, although we should note NBC chose to air an NFL game instead of that second debate. The final debate couldn’t, however, reach the heights of the record-breaking first debate.

Publish date: October 20, 2016 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT