The Washington Post Is Having a Moment

It is among the first organizations to participate in Twitter's new storytelling feature.

The Washington Post is among the first publications to participate in Twitter’s new feature, Moments, which launches in the U.S. today.

The Moments feature allows Twitter users to present and create stories in a “rich new format” by bringing together Tweets, picture, videos and Vines instantly. The Post, and Twitter’s other media partners, will also be able to embed these Moments on their sites and apps.

“The combination of speed, ease of use and rich visuals, in addition to Twitter’s extraordinary reach, are what drew us to the project,” said Cory Haik, executive director of emerging news products. “We believe these emerging forms of storytelling are important, and we are excited to be among the first to experiment with this one.”

Moments allows Twitter users to follow an ongoing story by updating the Moment with new information, Tweets, images or videos as they become available. Users can choose to follow a Moment and will find the feed on their Twitter homepage. According to Twitter, “When that story ends, so do the Tweets, leaving your timeline just as it was before.”

This is the latest in a series of moves that the Post has made to shift itself to the front of digital frontier. Last month, the Post announced that it would provide trial subscriptions to users of Amazon’s Prime service. The Post is owned by founder Jeff Bezos.

Publish date: October 6, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT