The Week, which was founded in the UK back in 1995, is doing its best Beatles imitation. Much like the Fab Four, the magazine came stateside and has been a hit ever since. And just like the Beatles, as time goes on, The Week’s popularity only increases. It made a $4 million profit last year and it was among the top weeklies during the first half of this year.
According to min, next year will be another bright one for The Week, because it’s increasing its rate base from 510,000 to 525,000. The Week’s President, Steven Kotok, says that readers drive its success:
Our number one source of new subscriptions is our current subscribers turning on their friends, families, and colleagues to The Week. Not only is this a rewarding validation of our efforts editorially, but The Week‘s subscribers know better than any computer model or mailing list who else will enjoy [our] sophisticated blend of multiple perspectives. And their evangelism of our editorial product doesn’t just drive The Week‘s growth, but it is the most cost-effective way to gain new subscribers in the business and contributes to [our] ongoing strength.
In other words, The Week gets by with a little help from its friends. Or The Week has come together because of reader loyalty. Oh! Try this: For The Week, it’s getting better all the time. Alright, we’ll stop. No need to twist and shout.