These Marketers Are Aligned on One Goal: Instilling Deeper Consumer Connection

CES for CMOs is all about showing, not telling

Video: Nick Gardner; Editor: Breana Mallamaci
Headshot of Josh Sternberg

As we continue our series of interviews with brand marketers at CES from our Adweek Insights Studio here in Las Vegas, we caught up with Alyson Griffin, vice president of global marketing for Intel, Lauren Sallata, CMO of Panasonic, and Brad Hiranaga, chief brand officer, North America, General Mills.

With industries that range from feeding the world to connecting it, these three marketing leaders have one goal at CES: to better connect with their customers.

Watch the video above to find out what’s working for these brands and actionable advice for yours.

@joshsternberg Josh Sternberg is the former media and tech editor at Adweek.
Publish date: January 11, 2019 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT