These Were the Most Popular Super Bowl Brands on Social Media

Budweiser led the way, according to a Salesforce analysis

A Budweiser ad features the cast of medieval “Dilly Dilly.”
Budweiser called out other beer brands for using corn syrup, much to the consternation of the National Corn Growers Association. Bud Light
Headshot of Marty Swant

If advertisers are looking at social media to see if their massive Super Bowl investments paid off, it appears Budweiser was the Big Game’s big winner.

Using its Einstein Vision image-recognition software and other tools for tracking social-media sentiment, Salesforce analyzed the Big Game’s top trends and brands.

The upshot: Bud Light was the most-mentioned brand in posts related to the Super Bowl, with about 22,500 mentions. In second place was Pepsi, with 17,800 mentions, followed by Budweiser, with 12,800 mentions, and Doritos, with 10,000.

The trends were similar to what Salesforce observed during the first half of the game. Based on the company’s analysis at halftime, Bud Light was the most popular ad, followed by Pepsi, Mercedes, Doritos and Avocados From Mexico.

It’s no surprise that Budweiser was one of the most-mentioned brands. It was also one of the biggest Super Bowl spenders, with four ads throughout the game, including a collaboration with HBO promoting Game of Thrones. Budweiser also gained attention after it called out other beer brands for using corn syrup. (The National Corn Growers Association responded in a tweet: “America’s corn farmers are disappointed in you. Our office is right down the road! We would love to discuss with you the many benefits of corn!”)

When it comes to hashtags, the most popular were those that were directly related to the Big Game, with #SuperBowl and #SBLiii coming in first and second place. The third most popular was #HalftimeShow, followed by #SpongeBob and #Avocadosfrommexico.

Here’s a bit more data from after the Super Bowl ended:

Top five words

  1. Sbliii/commercial
  2. commercial/chance
  3. Pepsi/halftime
  4. sweepstakes/Pepsi
  5. watch/#nfl100

Top five logos:

  1. Pepsi
  2. NFL
  3. New England Patriots
  4. Bud Light/Mercedes-Benz
  5. Rams/Bud Light

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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