This Cruise Line CMO Just Bought Equipment On the Spot at CES

She hopes the tech will deliver an 'enhanced guest experience'

Video: Nick Gardner, Breana Mallamaci; Editor: Josh Rios
Headshot of James Cooper

Omnicom’s media network OMD USA decided to change up how it approached CES this year by providing curated tours for clients on the massive Las Vegas trade show floor. Adweek is partnering with OMD this week to get insights into the tours and to find out what tech these big brands are eyeing up.

In Part 1 of our series, we talk with Meg Lee, CMO of Norwegian Cruise Lines, as well as Tracy Quitasol, managing director of OMD. Lee was so impressed with some of the technology she spotted on her tour, she put in an order on the spot.

“You’ll have to go on the ship to find out what it is!” Lee told us.

Watch above for a look at the trends already popping up at CES 2019.


@jcoopernyc james.cooper@adweek.com James Cooper is editorial director of Adweek.
Publish date: January 10, 2019 https://dev.adweek.com/digital/this-cruise-line-cmo-just-bought-equipment-on-the-spot-at-ces/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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