This Week in Social Commerce – April 5, 2013

This week we saw many April Fools’ jokes from companies on blogs and social media channels, followed new movers and shakers in the "task space," and discovered new apps for getting noticed when we're angry.

This week we saw many April Fools’ jokes from companies on blogs and social media channels, including a special list of “Cat-Themed” April Fools’ jokes, but the winner this year goes to Birchbox, the monthly sample subscription service known for its “cute boxes” that announced a fake service, “Birchbox for Boxes.” Birchbox seems to be doing just fine, as the sea of monthly box subscriptions appear to be looking more like daily deals sites offering massive discounts as if a fire sale wouldn’t be fast enough.


In the “Task” space, Exec and Zirtual are movers in a space that used to be dominated by TaskRabbit. Uber continues to get smacked in new cities while ZipCar, Lyft, SideCar and other competitors pop up all over the place.  Uber, despite various legal issues and city battles seems to be the honey badger of the group —getting smacked down, but the honey badger don’t care. Eat Club got more funding this week , racking up a $5- million round in an area where people suddenly care about food. Even though classic apps like Seamless have yet to successfully work in cities outside of New York and San Francisco, GrubHub appears to still be around.

Angry Consumers Up in Here? gained traction on helping push several movements forward. More apps are coming out in the space to give consumers ways to get noticed when they’re frustrated, such as PublikDemand, Scambook, SafetyBook, and RecallsPlus. With so many ways to be angry, it will be interesting to see when the pendulum swings and we start seeing a flood of “happy apps” where you can give good feedback to companies with sweet social rewards. I mean, we are already tracking God in Real Time.

What’s Next?

So what’s next for consumers, besides having everything brought to our doors? Two years ago we talked about how mobile purchases could affect taxes and yet there are still many questions. When everything is bought virtually and online, it’s hard to trace where all the taxes, if any, should go. Other possibilities are safety concerns, since we are still sloppy with passwords, or health issues from staying in all the time. Somehow those treadmill desks now look appealing as consumer hunger continues to grow. A few years ago “drinkable” meals or snacks seems gross and now they’re common on-the-go meals.  What’s next, we’ll produce the energy we eat?

Publish date: April 4, 2013 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT