This Week in Social Games – April 3rd, 2010

This week we saw Crowdstar break talks with Microsoft regarding an acquisition, Playdom acquire Three Melons, Zynga release their newest title called Treasure Isle and Electronic Arts bring Pogo Games to Facebook. Read on for more headlines and information!

Crowdstar Breaks Talks With Microsoft Regarding Acquisition

CrowdStar, a leading social games company with nearly 50 million monthly active users, recently broke off talks to be acquired by Microsoft Corp. The deal was rumored to be in the $200 million range, according to a report by BusinessWeek. CrowdStar is said to be actively looking for new companies to work with on a deal.

Playdom Acquires Three Melons Games

Playdom, one of the leading social game developers on the web,has announced their acquisition of the Three Melons game development company. Three Melons uses advanced technology to create social games for Facebook, and this acquisition follows recent moves by Playdom to acquire and partner with games companies.

Explore The Seven Seas with Zynga’s New Treasure Isle

Zynga, one of the most prolific creators of Facebook games, has released Treasure Isle, game where you dig for treasure in different places in order to decorate your own island. The game utilizes Avatars, a Mafia Wars-style energy meter, great presentation (as expected from Zynga) and some smart social features to create a fun new game that will likely rocket up the charts.

Social Gold Partners with Lolapps To Integrate Game Payments

Social Gold, a virtual goods monetization provider, has announced that they are going to power payments for Lolapps social games and applications, beginning with Band of Heroes and Diva Life. Lolapps’ game library has an audience of over 40 million monthly active users, and after the initial two titles, the companies will continue to work together on future games.

Electronic Arts Brings Pogo Games To Facebook

Electronic Arts is bringing Pogo Games to Facebook through a new application, allowing existing Pogo players and new players alike to play on Facebook. The application, which is currently in its beta period, is meant for players to try out the games and social services and send some feedback to Pogo using the Facebook fan page. However we’d expect the company to continue to expanding the Pogo presence over the coming months.

More Headlines from This Week:

Bravo Announces Real Housewives And Top Chef Games, Leverage Facebook Connect

Modelinia, Lolapps and Barbie Launch Supermodel Facebook Game

Digital Chocolate Integrates OpenFeint Social into iPhone Game

City Council Member Booted For Playing Farmville

Quepasa Partners With Viximo to Integrate Social Games

Game Review: Safari Kingdom Sends Your Farm Into The Wild

Interview With ClipWire Games CEO Ritesh Khanna

Food Wars And Travel Channel Launch MyTown Promotion

Will Player Unions Drive Future Changes To Social Games?

Why Games Could Rescue MySpace And Your Free App

Publish date: April 3, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT