Three Job Truths Parents Can Give Their College Grad

Ah, it’s getting to be that time of year again. As college students earn their coveted diplomas that only means one thing: The jobless are likely to return to the nest better known as their parents’ house.

Ford R. Myers, author of Get the Job You Want, Even When No One’s Hiring, explained, “Many of today’s new college graduates have never set foot in their school’s career guidance office or held an internship, nor do they know how to find employment. It is now up to parents to share the real truths about finding a job in today’s tenuous employment climate.”

As the parent morphs into pseudo career coach, Myers said there are a few things to tell your college grad to succeed.

1.  The most qualified job candidate doesn’t necessarily get the job. Should the most qualified candidate always get the job? Absolutely. Does it always happen? Um, not really. Sometimes the candidate who lands the job is actually the savvier marketer, the stronger self-promoter and better networker. He or she’s able to convince the employer how to add value and fill their needs.

2.  Research your way to success. Myers pointed out the importance of paying attention to local, regional and national sources of business intelligence. He indicated, “Study everything you can about the companies you’re most interested in. Learn to frame your ideas and value in terms that are relevant to the current business and economic landscape.”

3.  An employer’s initial offer is never the best offer. “You might be tempted to take any job offer in a tight economy, yet employers expect that you’ve done your salary research and they anticipate having dynamic negotiations with you,” he explained. “In fact, if you don’t negotiate, the employer will likely be disappointed in you as a candidate.”

Why disappoint them? Get ready to flex those negotiation skills. The worst they can do is say no but you’ll never know if you don’t ask.

Publish date: April 9, 2013 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT