Thrillist Steps Into the e-Commerce Game With JackThreads Acquisition

Thrillist, the men’s-lifestyle e-newsletter, today announced that it has acquired, a members-only purveyor of “streetwear” and skate and surf fashion.

Thrillist now offers subscribers access to JackThreads’ shopping community.

Thrillist CEO Ben Lerer and JackThreads CEO Jason Ross both expressed their enthusiasm for the deal in a statement. “This is a win-win for Thrillist and JackThreads,” said Lerer, saying he is excited to have an additional revenue stream. (Thrillist expects to make more than $10 million in ad revenue this year.)

“Joining forces with Thrillist is the opportunity of a lifetime,” said Ross.

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Thrillist Makes Move Into Commerce; Acquires JackThreads, the leading men’s digital lifestyle publication, has acquired members-only online retailer, expanding Thrillist’s footprint into e-commerce. Thrillist will now offer its user base exclusive access to JackThreads’ private shopping community as an added benefit to subscribing.

“This is a win-win for Thrillist and JackThreads, and with so much happening in the online commerce space, we feel like our timing is perfect. JackThreads has done a spectacular job forging strong relationships with casual-wear brands, and we’re excited to leverage these connections to benefit our readers. We’re particularly impressed with the infrastructure that Jason and his team have created and see e-commerce as an exciting ancillary revenue stream for Thrillist with lots of potential,” said Ben Lerer, Co-founder and CEO of Thrillist.

“Joining forces with Thrillist is the opportunity of a lifetime. Combining the supplier/brand relationships of JackThreads with the exclusive audience of Thrillist creates a game-changing partnership within the men’s media landscape,” said Jason Ross, Founder and CEO of JackThreads.

About Thrillist: is the leading men’s digital publication, providing a no-B.S. take on the best in food, drink, entertainment, nightlife, gadgets and gear in 15 markets across the US and UK. Reaching over 1.8 million subscriptions, Thrillist connects daily with an elusive and powerful mix of young, well-educated, affluent guys. In 2010, Thrillist’s advertising revenues will exceed $10,000,000 and support a growing team of 50+ employees.

About JackThreads: is a members-only online retailer that offers discounted merchandise from top-tier men’s streetwear, contemporary fashion, and lifestyle brands in a limited time flash sale format. Launched in July of 2008 out of Columbus, OH, JackThreads has hosted sales for hundreds of brands including Mishka, ALIFE, WeSC, Shades of Greige, Insight, Creative Recreation, and Penfield, among others.

Publish date: May 13, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT