TikTok and Conservation International Dove Into the #SaveOurOceans Challenge

The app will donate $2 for every video uploaded with the hashtag, up to $100,000

Through Sept. 9, TikTok users can add an ocean effect to their videos TikTok/Conservation International

Video-creation application TikTok teamed up with nonprofit Conservation International on the #SaveOurOceans challenge, aimed at addressing marine plastic pollution and protecting oceans, marine ecosystems and the people whose lives and livelihoods depend on them.

Through Sept. 9, TikTok users can add an ocean effect to their videos that lets them virtually clean plastic out of the ocean.

TikTok will donate $2 to Conservation International for every video uploaded with the #SaveOurOceans hashtag, up to $100,000, to help save 3,000 square kilometers of ocean.

Users in the U.S., the U.K., France, Spain, Italy, the Netherlands, India, Japan, Hong Kong, Macau, Taiwan, Malaysia, Indonesia, Singapore, Thailand, Vietnam, the Philippines, Turkey, MENA (the Middle East and North Africa), South Africa, Brazil, Mexico, Colombia, Argentina and Chile can participate.

Actress and activist Shailene Woodley has already taken part.

TikTok and Conservation International said in a press release that the United Nations estimated that ingestion of plastic kills 1 million marine birds and 100,000 marine animals each year, adding that scientists have predicted that the weight of ocean plastics will exceed the combined weight of all of the fish in the seas by 2050.

TikTok head of content partnerships Bryan Thoensen said in the release, “TikTok’s global community allows users to showcase and enjoy creative, everyday moments through video. We’re thrilled to partner with Conservation International on the #SaveOurOceans challenge, which empowers our community to creatively show their commitment to clean oceans and raise awareness for the importance of protecting a global resource.”

Conservation International chief marketing officer Anastasia Khoo added, “By 2050, there will be more plastic than fish in the world’s oceans. TikTok offers an imaginative platform that has the power to both educate and inspire users to take action. That’s why we are partnering with TikTok and its global communities to address one of the world’s most pressing environmental challenges and to together inspire a creative call to action around protecting our oceans for a better future.”

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.