TikTok Kicks Off #MyPride Weeklong Celebration

The 2020 LGBTQ+ TikTok Trailblazers were revealed

TikTok is donating $3 million to LGBTQ+ organizations that provide resources, support and shelter to the community - Credit by TikTok
Headshot of David Cohen

TikTok kicked off its #MyPride weeklong celebration Monday and named its 2020 LGBTQ+ TikTok Trailblazers, a list of 25 up-and-coming creators using its platform to make a positive impact on the LGBTQ+ community.

The video creation platform is donating $3 million to LGBTQ+ organizations that provide resources, support and shelter to the community, and it added the following LGBTQ+ nonprofits to its donation sticker: GLAAD, the It Gets Better Project, Sage, Stonewall Foundation, The Trevor Project and True Colors United.

Every day this week at 5 p.m. PT/8 p.m. ET, TikTok will present livestreamed content hosted by its 2020 LGBTQ+ TikTok Trailblazers and special guests including Hayley Kiyoko, Kim Petras and Pabllo Vittar.

TikTok said schedules will be released daily, accessible via the #MyPride banner on its Discover tab.

In-application creative effects have been released throughout LGBTQ Pride Month, including Pride Flag Cape, Pride Polaroid, Rainbow Eyeshadow, Rainbow Ribbons and Rainbow Sparkles.



TikTok will hold a #MyPride virtual event Thursday (June 25), in which over 500 LGBTQ+ creators will join online sessions, fireside chats, panels, breakout sessions and digital celebrations.

Finally, TikTok shared its list of the 2020 LGBTQ+ TikTok Trailblazers, calling them “creators who are defining what it means to embrace self-pride and live their lives to the fullest, from creators redefining their identities and breaking stereotypes, to musicians and athletes pushing boundaries.”

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: June 22, 2020 https://dev.adweek.com/digital/tiktok-kicks-off-mypride-weeklong-celebration/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT