TikTok Teams Up With National PTA to Donate $2M to K-12 Programs

The funds will back distance learning and school meal benefits

The funds will support students, communities and teachers during school closures - Credit by Imgorthand/iStock
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TikTok is teaming up with the National PTA to donate $2 million toward funding critical K-12 programs that support distance learning, as well as school meal benefits.

The company said the funds will support students, communities and teachers during school closures brought on by the coronavirus pandemic and provide resources to support: social and emotional well-being; distance teaching and learning; bridging the digital divide; and access to school meal benefits.

TikTok said in a blog post, “With school closures across the nation impacting students and teachers, millions of households have been navigating the emerging challenges the Covid-19 pandemic has presented. We understand the importance of continuing educational success for students who are physically away from the classroom, and we have been inspired to see students and teachers connecting over humor on TikTok.”

National PTA president Leslie Boggs added, “National PTA is grateful to be named as a beneficiary of TikTok’s Community Relief Fund. This donation will help us further support and advocate for families, schools and communities across the country and help them navigate the many challenges that have arisen from Covid-19.”

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: April 15, 2020 https://dev.adweek.com/digital/tiktok-teams-up-with-national-pta-to-donate-2m-to-k-12-programs/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT