New York Firm Sends Canada Some ‘Ehmojis’

Another clever bit of branding from Snaps.

EhmojiAppFounded by Vivian Rosenthal, New York marketing agency Snaps has created branded text messaging Apps for VH1, Magic Mike XXL and Ru Paul’s Drag Race. Now, just in time for Canada’s July 1 national holiday, comes the best-named one yet.

The Ehmoji Keyboard was created for coffee and donuts chain Tim Hortons. The free App, available this week for iPhone and next Monday for Android, features a dozen initial cut-and-paste emoji items including images of a Tim Hortons coffee cup, a beaver, a tuque and a Muskoka cottage chair.

From the CBC’s coverage:

“We set out to create a set of emojis that personified our great country by capturing some of the things that make us unique and are recognized around the world, starting with the name of the keyboard itself, Ehmojis,” Tim’s chief marketing officer Peter Nowlan said.

Somewhere, co-founder Miles Gilbert “Tim” Horton, the one-time New York Ranger and also Buffalo Sabre, Pittsburgh Penguin and Toronto Maple Leaf, is smiling. The chain plans to add more ehmojis and is asking its customers for suggestions.

P.S. The CBC article ends with a sly dig: ‘There does not appear to be a plan to release the App to function on Canadian-made BlackBerry devices.’

@hollywoodspin Richard Horgan is co-editor of Fishbowl.
Publish date: June 26, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT