Time Inc. Acquires XoJane.com

Tis the season to buy women's sites.

Time Inc. began the holiday shopping season a little early this year. According to The Wall Street Journal, the publisher has acquired xoJane.com and xoVain.com, two women’s lifestyle sites founded by Jane Pratt.

The acquisition is the second in as many weeks for Time Inc. Last Tuesday the company purchased HelloGiggles.com, a women’s lifestyle site founded by Zooey DeschanelSophia Rivka Rossi and Molly McAleer.

Pratt and the xoJane/xoVain team are expected to move into Time Inc.’s headquarters by the end of the year.