Time Inc. Buys Survey Company BizRate Insights

More data.

Time Inc. has acquired Bizrate Insights, a company that provides consumer surveys for retailers. Time Inc. bought the company from Connexity Inc.

The publisher billed the acquisition as “another step in Time Inc.’s transformation into a data-driven organization.”

Bizrate will eventually be intergrated into Time Inc.’s marketing unit Synapse Group.

Terms of the deal weren’t disclosed.

Publish date: September 7, 2016 https://dev.adweek.com/digital/time-inc-buys-survey-company-bizrate-insights/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT