Time Inc. to Double Live Video Production

Publisher plans 3,000-square-foot studio in new Lower Manhattan HQ

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Time Inc. placed its advertisers front and center during its second NewFront presentation this morning at the Hudson Theater in Midtown Manhattan.

Since last year's NewFronts, Time Inc. has delivered more than 1 billion video streams, with year-over-year unique views up 78 percent and engagement up 50 percent, per ComScore.

Following a highlight reel showing these milestones, svp, video J.R. McCabe dove straight into how the company is making good on its commitments to buyers, from growing cross-platform distribution to providing more transparency in viewership data.

2015 will see the continued expansion of Time Inc.'s video program, including the debut of a new production studio in the company's future headquarters in lower Manhattan. With a 3,000-square foot soundstage, McCabe said that the new studio will allow Time Inc. to double its live production, which has been one of the publisher's top priorities. The company currently produces two daily live shows—SI Now and People Now—and three weekly live series—Fortune Live, Essence Live and SI Pro Football Now.

Time Inc. is offering multiple advertising options, ranging from run-of-network ad buys targeting specific audiences, to sponsoring a series or event, and working directly with Time Inc. to create native content.

Time Inc.'s video streaming platform The Daily Cut, which launched in January, is also expanding with the addition of new distribution partners including Amazon, Gannett, CBS Local Digital Media, Cumulus, Nexstar Broadcasting and Vessel Video Service.

As for new content, Time Inc. is set to deliver 11 new series this year, including:

  • A Year in Space, a Time-branded series chronicling Astronaut Scott Kelly's yearlong mission to determine the possibility of Mars exploration. 
  • 40/40 Live, a sports- and hip-hop-themed celebrity talk show set at Jay-Z's 40/40 Club in Manhattan.
  • Andi's Apple, which follows former Bachelorette contestant Andi Dorfman's single life in Manhattan.
  • The Next Star Stylist, an InStyle-produced reality competition show.

@adweekemma emma.bazilian@adweek.com Emma Bazilian is Adweek's features editor.