Time magazine named Brendan Ripp as its new publisher, filling a post that’s been held by Mark Ford, president and publisher of the News Group.
Ripp was vp of sales for Time magazine; in his new role, he’ll add oversight for digital sales for Time.com and Life.com. He’ll report to Ford, who stepped into the role after Donald Fries left as publisher a little more than a year ago in the wake of a Time Inc.-wide reorganization.
In a staff announcement, Ford said that the formal integration of Time’s print and digital sales will help the brand respond faster to clients’ changing needs and maintain Time’s leadership position.
“Since Brendan assumed his previous vp sales role last year, Time’s share of market has increased while growing both the Person of the Year and TIME 100 annuity programs,” Ford said.
Ripp’s appointment comes at a pivotal time for the newsweekly category. Last week, The Washington Post Co. put Time’s smaller rival Newsweek on the block, and its sale prospects aren’t seen as terribly strong. Time and Newsweek U.S. News & World Report left the newsweekly category in 2009 when it moved to a monthly frequency.
Time’s ad pages fell 17.4 percent last year, but its numbers have stabilized; this year through its April 26 issue, its ad pages declined only 1.3 percent to 373, per the Mediaweek Monitor. Newsweek’s fell 16.1 percent in the comparable period.