TODAY Narrows It Down to Four Viral Videos

There are just a few hours left to vote for the TODAY show’s inaugural Orange Room Awards. The deadline is noon, with winners in three different categories set to be announced on the air next Tuesday through Thursday.

At press time, the August 30 video (below) of Utah sales manager Jason Mortensen waking up after surgery to the sight of his camera-holding wife (“Are you a model?…”) is leading the Most Memorable Viral Moment category. Also up for click-debate – Best Digital Dance-Off and Pet of the Year.

The Mortensen video was an immediate YouTube hit, but had some wondering if the former Latter Day Saints missionary was faking it. The Orange Room Awards vote brings this whole matter full circle on TODAY; NBC licensed the video in September and interviewed the couple at that time.

Update (December 12):
The 2013 Orange Room winners are in. The groggy Utah serenade, as expected, took “Most Memorable Moment of 2013.” Meanwhile, a video featuring blind golden retriever Ray Charles fetched “Best Viral Pet of the Year” while Detroit Pistons usher Shannon Sails vs. 11-year-old fan Antwain Alexander claimed “Best Digital Dance-Off.”

Previously on FishbowlNY:
Orange is the New Carson Daly

@hollywoodspin Richard Horgan is co-editor of Fishbowl.
Publish date: December 6, 2013 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT