Tomorrow, The New Republic Will Introduce “TNR Society” – Subscriber-Only, Premium Content

As of tomorrow, The New Republic will enact a pay wall to protect its premium and long-form magazine content online as it introduces a new subscription product – “TNR Society.”

Readers will have a few different subscription options from which to choose: For $44.97, subscribers to TNR Society will receive home delivery of the print publication, digital access and access to the The New Republic‘s archives, an insider newsletter, and special articles and event invitations. For $39.97, subscribers receive home delivery of both print and digital magazine subscriptions, as well as online access. For $29.97, TNR readers can enjoy the online version of the magazine and access to other Web content.

Regardless of these new subscription packages, much of the site — including features, web columns and blogs — will remain accessible to non-subscribers.

The New Republic editor Frank Foer explains the strategy behind TNR.com’s new premium content:

Our long-form journalism is the product of intensive reporting and extensive editing, an incredible investment of time and resources. When it appears in print, we put a price tag on it—and we’re committed to doing the same online.

TNR fans – Will you be paying for premium access tomorrow?



Publish date: April 6, 2010 https://dev.adweek.com/digital/tomorrow-the-new-republic-will-introduce-tnr-society-subscriber-only-premium-content/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
{"taxonomy":"","sortby":"","label":"","shouldShow":""}