A Total Eclipse of The Oregonian’s Logo

Getting the ball rolling in The Beaver State

The diagonal swath of the first coast-to-coast total solar eclipse in the U.S. in 99 years begins today in Oregon. On the front page of The Oregonian, the editors have cleverly traded in their newspaper’s logo for the orbs everyone will soon be marveling at.

There’s some fitting newspaper history at play here. The Oregonian is the oldest continuous publishing newspaper on the West Coast, starting out as a weekly in 1850 and switching to daily publication in 1861. In 2014, the Advance Publications property adopted a tabloid format.

On The Oregonian website, the plethora of eclipse-related content includes a more modern phenomenon known as the listicle. In a piece titled “‘Oregon Is Actually Terrible:’ 15 Ways to Ensure Solar Eclipse Visitors Don’t Become Residents,” recommendations include hiding all the good beer and mentioning the inevitable earthquake.

Addendum (Aug. 22):
The Chicago Sun-Times followed suit the day after the eclipse by illustrating the word “Sun” on its front-page letterhead:

Previously on Fishbowl:
Kentucky Newspaper Shines a Light on America’s Impending ‘Point of Greatest Eclipse’

Images courtesy newseum.org

@hollywoodspin rhorgan@gmail.com Richard Horgan is co-editor of Fishbowl.