TouchyBooks Relaunches Kids Book Reader App

Digital children’s publisher TouchyBooks is relaunching its bookstore app. The PlayTales Book store app is available in iTunes and through the Android Marketplace. The first version of the app has already been downloaded more than a million times.

The update for the app includes interactive games and adds Chinese and Japanese eBooks to the existing titles in English, French, Spanish, German and Italian. New interactive titles will include versions of The Little MermaidThe Beauty and the Beast and The Wolf and the Seven Little Kids.

And on February 7th, UNICEF will be launching a book via PlayTales called Give A Day. The eBook will feature English and Spanish narrations by Lakers basketball star Pau Gasol. Proceeds of the book will be donated to UNICEF.

Publish date: February 3, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT