Headshot of David Cohen

National Voter Registration Day is Tuesday, and Tumblr is doing its part to help drive people to the polls.

The blogging platform is promoting the National Voter Registration Day Tumblr page with a Tumblr Sponsored Day banner on its dashboards, which will prompt people to check their voter registration status and register to vote, if needed.

Original content from the National Voter Registration Day Tumblr page is also being promoted on the Action on Tumblr page.

Tumblr said in an email that it is “focused on first-time Generation Z voters who finally get a chance to transform from digitally native activists to real live voters.”

David Cohen is editor of Adweek's Social Pro Daily.