Tumblr Just Announced Several Initiatives for Mental Health Month

Tumblr launched Post It Forward two years ago as a 'safe haven' for users to discuss issues

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May is Mental Health Month, and Tumblr is all-in, announcing product integrations, original content, partnerships and user-generated content on Post It Forward, its mental health and wellness platform.

Tumblr launched Post It Forward two years ago as a “safe haven” for users to discuss issues including bullying, self-harm and mental illness.

The social network’s initiatives for Mental Health Month include:

Users can message @TumblrBot for information on Mental Health Month, post prompts, encouragement, positive posts and GIFs.

Tumblr introduced a Mental Health Month sticker pack (pictured above).

The social network will host videos featuring Fergie, Tyler Oakley, Dan & Phil, Anna Akana and King Bach.

Issue Time, featuring various panelists and experts to discuss social media and mental health.

A partnership with the National Alliance on Mental Illness, including a pledge that Tumblr will become a StigmaFree Company, as well as encouraging Tumblr employees to use their corporate matching benefit for NAMI in May and creating a day of action to encourage users to donate and pledge.

A screening of film 3 Generations and a panel on transgender images in media with GLAAD.

A trans-rights event at its New York headquarters May 16, in partnership with Ally Coalition and Facing History.

Answer Times, during which the following participants will share their own personal stories and struggles:

  • May 4: Utkarsh Ambudkar, NAMI ambassador, Pitch Perfect actor and member of hip-hop improv group Freestyle Love Supreme.
  • May 8: A.J. Mendez Brooks, former female professional wrestler and author of new memoir Crazy Is My Superpower, where she discusses her own experiences with bipolar disorder.
  • May 9: Brittany Snow, actress and Courtney Knowles from Love Is Louder.
  • May 10: Kelly Williams Brown, New York Times best-selling author.
  • May 15: Cynthia Germanotta, Lady Gaga’s mother and co-founder of the Born This Way Foundation.
  • May 16: Shannon Beveridge, 25-year-old YouTube star who shared her coming out story with the world.
  • May 23: The creators of #TheBlackout movement, from their official blog (@theblackoutofficial).
  • May 25: Anna Akana, Youtuber and advocate for suicide prevention.
  • May 26: Patrick Kennedy and Amy Kennedy, nephew of President John F. Kennedy and his wife, both mental health advocates.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: May 1, 2017 https://dev.adweek.com/digital/tumblr-mental-health-month/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT