Tumblr Tries to Give People a Break From News About the Coronavirus Pandemic

New blog Cozy.Tumblr.com is being billed as ‘a safe space’

The blog will be curated with art memes, photography and other content - Credit by Tumblr
Headshot of David Cohen

Tumblr rolled out a new official blog Tuesday, Cozy.Tumblr.com, to help its users cope with the coronavirus pandemic.

Cozy.Tumblr.com is not a place for updates related to Covid-19. Rather, it was created to give people “a safe space where they can find positivity in between all the hard news.”

Tumblr said the blog will be curated with art memes, photography and other content aimed at leaving users “feeling refreshed and mindful,” adding, “As we continue to see the Covid-19 crisis escalate and struggle to unglue from the constant updates, it’s hard for anxiety and worry not to fill our days.”

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david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.