TV Execs Salivate Over Apple iPad

If there is one takeaway from this year’s Cable Show, it is this: television and media execs cannot get enough Apple.

Of course, the iPhone is so 2008, this year it is all about the iPad.

The Hollywood Reporter‘s Paul Bond has a good roundup of media execs salivating over the thin, sexy Apple device, including bigwigs like News Corp. COO Chase Carey and Disney-ABC digital chief Albert Cheng. We already saw what Comcast CEO Brian Roberts did when he got his hands on one of those glass and aluminum tablets.

The iPad, answered Carey, the News Corp. COO and deputy chairman, “actually has a chance to be a transforming event.” And his unprompted praise for Apple’s tablet computer was just getting started.

“That device really gives you a richer media experience,” he said. “You can start to envision how you create a really appealing experience for a consumer in a mobile environment.”

Totally Chase, totally. The next step: teach your boss Rupert Murdoch how to use one of these suckers. And send us the video.

Publish date: May 14, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT