To Tweet, Or Not To Tweet (That Is The Question)

So you finally decided to embrace Twitter. Congratulations, and welcome.

That’s the hard part solved – the getting here. A year or two back, when Twitter was far more of an unproven entity (both for brands and individuals), simply signing up was the real challenge for most users. Why would they want to use Twitter when they have Facebook? What’s in it for them? Isn’t Twitter just for egotists, self-publicists, celebrities and people talking about what they had for breakfast?

So, your friends persisted, or you read a fantastic blog post or an article in a magazine, and decided to give Twitter a chance. And once you’d figured things out and been taken wholeheartedly into that heaving Twitter bosom, you saw the light. You got it. You were smitten, you became hooked, and now you’re addicted.

Which created a bigger problem for everybody else: you.

Shall we talk about irony? A lot of users on Twitter become that very same thing that made them resist the platform in the first place. They become that person who only follows and engages with celebrities, or tweets about nothing but meals and bowel movements. They become self-obsessed, polluting the stream with endless noise, then vacuuming up any little signal they provide. They become one of those people. Everything goes full circle, and all of a sudden they are the reason why somebody else thinks Twitter is a waste of time.

Here’s the thing: not everything needs to be said. In fact, many things are better unsaid, or simply implied. So, before you write that next tweet, take a moment to ask yourself: is this something that I have to say?

Let’s make it real clear: you can write about whatever you want, whenever you want, and nobody can take that away from you. It’s your Twitter, and always will be. Everybody has a natural balance, and I wouldn’t begin to ask you to change who you are.

But like bacon double-cheeseburgers, 80s action movies, swimming in the East River, Wild Turkey and ether, you can absolutely have too much of a good thing, and Twitter, like all of the above, is best enjoyed in moderation.

Publish date: April 1, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT