Tweeting Too Much Is “Unhealthy”, Says Twitter Co-Founder

How many times a day do you tweet?

Once or twice? Five to ten times? More? Well, if you’re devoting hours and hours to Twitter each and every day you might want to think about cutting back, as spending too long on the network might not be too good for your health.

And those aren’t my words. They’re the words of Twitter co-founder, Biz Stone.

Stone, speaking Wednesday at the Board of Trade of Metropolitan Montreal business conference, was responding to claims that some users are finding Twitter addictive, and spending up to 12 hours each day logged into the platform.

“To me, that sounds unhealthy,” he said.

Twitter, which has around half a billion registered profiles and approximately 130-140 million active users, generates over 250 million tweets every day. While this would suggest that the average user tweets 2.5 times per day, Twitter, like Facebook, defines an active user as somebody who logs in at least once per month, which means that some users are updating their profiles considerably more than others.

Stone thinks that isn’t ideal.

“I like the kind of engagement where you go to the website and you leave because you’ve found what you are looking for or you found something very interesting and you learned something. I think that’s a much healthier engagement,” said Stone, before adding, somewhat defensively, “Obviously, we want you to come frequently.”

Stone also said that Twitter has no intention of raising the 140-character limitation in tweets, and spoke about the origins of Twitter, back when many pundits thought the site would fail.

“Nobody thought it was a good idea. And I distinctly remember my colleague Evan Williams saying, ‘Well, neither is ice cream. Should we ban ice cream and all joy or can we have something that’s just fun? What’s wrong with that?’”

Publish date: February 24, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT