Twitter Announces Its Next Wave Of Advertising API Partners

In February, Twitter announced its first official Ads API partnerships, designed to make it easier and more effective for marketers to create and manage Twitter ads “that are engaging, relevant and useful” for users.

And now the second wave of partners has rolled out. Let’s take a look at who made the cut.

Now ready to serve clients as official Twitter Ads API partners are:

Of note: Unified Social is the only private company to have Ads API access to Facebook, Twitter, and LinkedIn (the only other two companies with this honor are Adobe and Salesforce). Correction: the only other company with this honor is Adobe. Salesforce does not have the LinkedIn API.

Since the launch of the advertising API, Twitter’s initial partners have built a variety of products that lend marketers the tools to better manage their ad campaigns on the platform.

That word “manage” shifted to “scale” in this second wave of partnerships; Twitter, based on feedback from its top US agencies and advertisers, identified the need to be able to scale campaigns to large proportions.

Moving forward, as Doug Williams, Manager of Twitter Ads API and Tools, wrote in a blog post announcing the news, Twitter will “continue to add new partners on a rolling basis and bring even more functionality to the Ads API in the months to come.”

If you would like to be considered for future Ads API partnerships, you can apply here.

And to keep up with all Twitter Advertising news, follow our coverage here.

(Image via Shutterstock)

Publish date: June 26, 2013 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT