Twitter and HBO Are Taking Over Billboards in 3 Cities to Close Out Game of Thrones

Character art and emojis of the 20 remaining contenders will be displayed alongside tweets

Times Square in New York - Credit by Twitter
Headshot of David Cohen

Winter is coming … to billboards in New York, Toronto and London Thursday, courtesy of HBO and Twitter.

The final season of Game of Thrones premieres on HBO April 14.

Starting Thursday morning, billboards in those three cities will display never-before-seen character art and hashtag-triggered emojis for the 20 characters in the drama series who still have a chance to wind up sitting atop the Iron Throne.

The billboards will also display tweets from Game of Thrones fans across the globe.

A call to action that invites fans to tweet the main Twitter account with the #ForTheThrone hashtag will be displayed, as well, and users who do so will receive a Moment containing all of the character images and emojis.

That Moment will also be extended to fans who retweet a tweet from @GameOfThrones.

The hashtags for the 20 characters are:

  • #DaenerysTargaryen
  • #JonSnow
  • #NightKing
  • #CerseiLannister
  • #AryaStark
  • #JaimeLannister
  • #TyrionLannister
  • #SansaStark
  • #BranStark
  • #BrienneOfTarth
  • #DavosSeaworth
  • #EuronGreyjoy
  • #JorahMormont
  • #Greyworm
  • #Melisandre
  • #Missandei
  • #SamwellTarly
  • #TheonGreyjoy
  • #Varys
  • #TheHound

Reuters headquarters in New York

Yonge-Dundas Square in Toronto

Westfield Square in London
Twitter David Cohen is editor of Adweek's Social Pro Daily.
Publish date: February 28, 2019 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT