Twitter Shows That It Will Still Take Its Swings at Livestreaming Sports

The social network will livestream Saturday night’s WBO Lightweight World Championship bout

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Twitter may have lost out on retaining its National Football League livestreaming package, but that hasn’t stopped it from throwing jabs and hooks at other sports.

Banner Promotions and Twitter announced Wednesday that the social network will livestream Saturday night’s World Boxing Organization Lightweight World Championship bout free-of-charge to logged-in and logged-out Twitter users in the U.S.

The boxing match will be available via and @BannerBoxing, and the exact start time will be announced later this week.

Undefeated (32-0, 13 knockouts) champion Terry Flanagan will take on No. 2 contender Petr Petrov (38-4-2, 19 KOs).

Twitter chief operating officer Anthony Noto said in a release announcing the event:

We are thrilled to partner with Banner Promotions to bring more live boxing to Twitter. Our passionate boxing fans can view the live stream of the WBO Lightweight World Championship and join the live conversation, all on Twitter.

Banner Promotions president Artie Pelullo added:

I am very excited about the opportunity to bring the WBO Lightweight World Championship exclusively to Twitter in the U.S. April 8. This is a great opportunity to partner with Twitter on this unique medium in order to reach a broader fan base and to reach potential new fans of boxing.

Image courtesy of Wabeno/iStock. Image on homepage courtesy of VasjaKoman/iStock. David Cohen is editor of Adweek's Social Pro Daily.
Publish date: April 5, 2017 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT