Twitter Tried (And Failed) To Buy (Who Had Already Turned Down Google)

Interesting report over at Business Insider that details a failed attempt by Twitter to buy in January.

Why? Price, of course.’s was too high for Twitter. One source tells us’s asking price was under $100 million, but still a “big f—ing number.”

Twitter and were far apart on price in part because the people running view it as a service that extends beyond Twitter. One source close to tells us that of the 3.5 billion clicks on links in March, 100 million went to This source tells us that only 30% to 40% of’s traffic is Twitter related.

Another reason probably felt like it could demand a high asking price is that four months prior to its talks with Twitter, it turned down an acquisition offer from Google.

Read more. remains the network’s default shortened URL, but now Twitter has bought its own URL shortener, acquired Tweetie and made an official Blackberry app, turning down this acquisition might prove to be incredibly short-sighted.

I’m a huge fan of, and would hate to see them disappear into the ether. But given that Twitter’s own shortener will inevitably have access to all the internal goodness (most of which one assumes Twitter keeps under wraps), it doesn’t look all that promising.

Publish date: April 13, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT