There Is Now a Twitter Channel on Roku

Roku users will be able to browse the Twitter timeline for real-time commentary during live events

Twitter’s ever-expanding lineup of livestreaming content is now available free-of-charge via a new Roku channel.

The channel, which was added to the Roku Channel Store Thursday, will feature all of the livestreaming content available via Twitter—sports, entertainment, news, politics—and Roku users will be able to browse the social network’s timeline for real-time commentary during live events.

Twitter product manager Ryan Troy said in a release announcing the channel’s rollout:

The Twitter channel on the Roku platform brings together the video and related conversation that surrounds live events to the largest screen in the house. Our new channel gives Roku’s audience an easy way to watch live events and see what people are talking about, keeping them connected to what’s happening.

Roku vice president of content acquisition Ed Lee added:

Twitter live videostreaming brings a new element to TV viewing with access to major-league sports and other crowd-pleasing moments. Roku customers will enjoy access to major video moments for free. David Cohen is editor of Adweek's Social Pro Daily.