Twitter Cuts 8% of Its Workforce Thanks to ‘New’ CEO

You may begin your "You Don't Know Jack" joke series now.

Co-founder and newly minted CEO of Twitter Jack Dorsey has a few tweets on his mind. Arguably, they will be for condolences.

In one of the first restructuring moves in the social media juggernaut’s history, labor cuts are being sent via direct message to 336 tweeps.

In an email to employees (via The New York Times), Dorsey wrote the executive vision for the future of Twitter:

“We are moving forward with a restructuring of our work force so we can put our company on a stronger path to grow,” Mr. Dorsey wrote… “We feel strongly that engineering will move much faster with a smaller and nimbler team, while remaining the biggest percentage of our work force. And the rest of the organization will be streamlined in parallel.”

Regretfully, not everyone got the email. Here’s a #PRFail note:

Not good.

It’s bad enough when the rumor mill starts spinning out of control (like it did last week following the closing of NYSE on Friday), but when the wheels fly off and run over the dearly departed, no one cares about corporate growth.

Except those who still have their jobs and stock options.



Publish date: October 14, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT