Twitter Extends Its Search Prompt for Coronavirus, Covid-19 to Nearly 50 Countries

Inappropriate targeting attempts by advertisers will be halted

Twitter has not seen “significant coordinated platform manipulation efforts” regarding coronavirus and Covid-19 Powerofflowers/iStock

Twitter continues to expand the availability of its search prompt that guides users to credible information about coronavirus and Covid-19.

The social network said in a blog post Wednesday that whenever it rolls out the search prompt in a new country, it teams up with that country’s national public health agency or the World Health Organization.

Twitter’s search prompt is now available in almost 50 countries: Argentina, Australia, Austria, Bolivia, Belgium, Brazil, Canada, Chile, Colombia, Costa Rica, Denmark, the Dominican Republic, Ecuador, El Salvador, Finland, France, Germany, Guatemala, Honduras, Hong Kong, India, Indonesia, Ireland, Italy, Japan, Malaysia, Mexico, the Netherlands, New Zealand, Nicaragua, Norway, Panama, Paraguay, Peru, the Philippines, Singapore, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, the U.K., Uruguay, the U.S., Venezuela and Vietnam.

The company said countries in the Middle East, North Africa and Sub-Saharan Africa should be added by the end of this week.

Twitter said it has not seen “significant coordinated platform manipulation efforts” regarding coronavirus and Covid-19, but its global trust and safety team will continue to monitor activity.

Much like other platforms, such as Facebook and Amazon, attempts by advertisers to target inappropriate ads based on the outbreak will be halted.

Twitter said government entities can promote ads to disseminate public health information, and it will commit Ads for Good credits to nonprofits trying to build campaigns to fact-check and deliver reputable health information.

The social network said its global public policy team “has open lines of communication with relevant multinational stakeholders”—including the WHO and global government and public health organizations and officials—to help them troubleshoot account issues, get their experts verified and counsel them on strategy.

Twitter said will continue to explore further #DataForGood partnerships to determine how its data products can enhance academic and nongovernmental organizations’ understanding of public health emergencies, and it is welcoming applications along those lines.

Finally, the company set up a dedicated internal Covid-19 campaign page through its employee donation matching program, saying that it will match donations of up to $2,000 per employee to relevant nonprofit organizations.

Twitter wrote, “We recently revised our travel policy in order to ensure that we’re playing our part in the global containment efforts relating to coronavirus (Covid-19). In tandem, our entire company is stepping up its internal and external efforts to build partnerships, protect the public conversation, help people find authoritative health information, raise relief funds and contribute pro bono advertising support in order to ensure that people are getting the right message, from the right source.”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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