Twitter Extends Test of Hiding Replies to Tweets to the U.S., Japan

It officially began in Canada in July

Other Twitter users will still be able to see replies to those tweets - Credit by Twitter
Headshot of David Cohen

Twitter is extending its test of enabling people to hide replies to their tweets to the U.S. and Japan.

The social network began unofficially testing the option as early as February, and it officially brought the test to Canada in July.


Twitter said in a blog post that it analyzed the test in Canada and found that people mostly used the feature to hide replies that they found to be irrelevant, abusive or unintelligible, and that they found the fool to be a helpful way to control what they saw on the social network.

Also, 27% of people who had tweets hidden said they would reconsider how they interact with other users in the future.

Finally, Twitter found that people were concerned that hiding someone’s reply could be misunderstood and lead to confusion or frustration, so when a user taps to hide a tweet, he or she will also be given the option to block that account.

The social network wrote in its blog post, “These are positive and heartening results: The feature helped people have better conversations, and it was a useful tool against replies that deterred from the person’s original intent. We’re interested to see if these trends continue, and if new ones emerge, as we expand our test to Japan and the U.S.” David Cohen is editor of Adweek's Social Pro Daily.
Publish date: September 20, 2019 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT