A new report from online payment service Sage Pay has revealed the extent to which businesses are incorporating social media platforms such as Twitter and Facebook in their marketing campaigns.
In a survey of more than 1,000 businesses in the UK and Ireland, 76% of internet retailers are now using Twitter as part of their marketing arsenal – a figure which has almost doubled in a year.
Facebook use amongst companies is also up to 76%, a gain of 18% year-on-year. Internet revenues were up by an average of 49% amongst respondents from the UK and Ireland over the same period. A bullish 57% are now selling overseas, with France, Germany and Spain the most popular new markets.
However, the Sage Pay study suggested that online retailers still have work to do in the mobile space, with just 5% of those polled having a mobile app, although 30% planned to develop an app in the long term. A surprising 27% saw no benefit in mobile advertising.
“As the government talks about rebalancing the UK economy, it could do a lot worse than look at the vibrancy and dynamism of the e-commerce sector,” said Simon Black, managing director of Sage Pay.
“Competition is healthy, yet fierce and as our report shows, e-tailers are rising to the challenge by embracing new technologies, expanding into new markets and innovating with new channels to entice and excite customers.”
Sage Pay’s 2011 e-business benchmark report will be published in full later today.