Twitter Experiments With Letting Some Users Favorite Not Just Tweets, But Accounts

In addition to tweets, Twitter is allowing some users to favorite actual Twitter profiles.

A screengrab shared by Yahoo employee Drew Olanoff shows what the function looks like.

Different people use Twitter’s favorite button for different things (here are my 4 suggestions). But what if you could favorite actual Twitter accounts? Is that something you’d find useful?

Two potential productive uses of the Twitter favorite button (which, as TheNextWeb points out, Sina Weibo already effectively offers):

– The chance to publicly endorse a small handful of Twitter accounts on your profile

– A notification system for when a select group of Twitter users you follow sends tweets

Thanks to Eli Langer, a producer for CNBC’s social media team, for the tip!

(Social network drawing image via Shutterstock.)

Publish date: December 31, 2013 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT