How Do Airports Use Twitter? [INFOGRAPHIC]

Gatwick Airport, the UK’s second-largest airport (behind Heathrow), and the busiest single-runway airport in the world, annually shuttles 32 million passengers toward than more 200 destinations across 90 countries.

Now, thanks to a 24-hour customer support presence and some innovative hashtag use, Gatwick has been recognised for their efforts on Twitter with a verified account, becoming the first airport in the UK to secure the blue tick.

The Gatwick Airport profile has more than 30,000 followers, with whom it engages heavily, sending almost five thousand tweets, many of which are replies. Gatwick have proactively used their Twitter feed to alert and inform passengers about airport-related delays and news, and customers are encouraged to use the #askgatwick hashtag for support enquiries.

Gatwick have summarised their Twitter efforts with this official infographic, which takes a closer look at how they use the platform.

Outside of the UK, airports across Europe have also been using social media to connect with passengers. Twitter usage in central/Eastern European airports is up some 1,350 percent year-on-year, and 61 percent of airlines now provide 24 hour support via the micro-blogging network.

This infographic from Simplifying addresses how European airports are digitally engaging with their customers.

(Airplane icon image via Shutterstock.)

Publish date: April 25, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT