Twitter Has Several Balls on the Court for the 2019 Australian Open

Fans can receive recaps in their notifications

Naomi Osaka has been the most-mentioned women's singles player thus far this year Twitter
Headshot of David Cohen

The first Grand Slam tennis tournament of 2019, the Australian Open, began play last week and runs through Jan. 27, and Twitter is giving fans a seat at center court.

The social network released hashtag-triggered emojis for the tournament, which will be added to tweets containing #AusOpen, #AOChampion, #GameSetMatch or #AOFiredUp.

Tennis fans who want Twitter to serve up Australian Open recaps can retweet or like this tweet to receive a wrap-up of the best tweets and reactions in their notifications following the completion of each round of play.

Twitter also created a special event page for the tournament, where fans can access news and highlights. People who have previously engaged with tennis content on the social network will see a link at the top of their timelines, or it can be accessed via the Explore tab or this tweet.

The page is split into three separate timelines—Recap, Top Commentary and Latest—and it also features a tweet prompt at the bottom, which is pre-populated with the #AusOpen hashtag.

Three shows will be livestreamed on @AustralianOpen during each day of the tournament: AO Extra Morning Show from 9:30 a.m. AEDT to 11 a.m. AEDT (5:30 p.m. ET to 7 p.m. ET), AO Extra Live Lunch from 1 p.m. AEDT to 2 p.m. AEDT (9 p.m. ET to 10 p.m. ET) and AO Extra Evening Show from 6:30 p.m. AEDT to 7:05 p.m. AEDT (2:30 a.m. ET to 3:05 a.m. ET).

Twitter said the most-mentioned women’s singles players since the start of 2019 are:

  1. Naomi Osaka
  2. Serena Williams
  3. Maria Sharapova
  4. Angelique Kerber
  5. Petra Kvitová

And the most-mentioned men’s singles players are:

  1. Roger Federer
  2. Andy Murray
  3. Kei Nishikori
  4. Novak Djokovic
  5. Juan Martín del Potro
Twitter David Cohen is editor of Adweek's Social Pro Daily.
Publish date: January 15, 2019 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT