Twitter Introduces Searchable, Emoji-Like Stickers for Photos

Adding another layer of visual engagement

Headshot of Marty Swant

Twitter seems to be betting on the universal language of stickers to spur more engagement on the platform.

In the next few weeks, Twitter will begin letting users add stickers to photos that can be resized, rotated and placed anywhere on photos posted in tweets. The feature will be available on iOS and Android apps and also on the platform's website.

"Soon, you can browse our rotating sets of stickers to join in on real-time conversations, and select from the library of hundreds of accessories, emoji, and props to make your photos more fun," Twitter wrote in a blog post this morning. "Use them to share what you're doing or how you're feeling, to show support for a cause, or to just add some flair."

However, stickers (#stickers) aren't just a visual add-on for people who want to silly up their visuals for a Snapchat-ified culture. The stickers will also be searchable just like Twitter's signature hashtags. (In other sticker news, earlier this month, Apple announced its own stickers would be a part of iMessage when iOS 10 debuts later this year.)

The addition comes on the heels of allowing marketers to target users based on emojis they include in tweets. Users (so far mostly Twitter employees) have already begun using them to put top hats on toddlers and cats on—well—dogs. No sign yet of whether mainstream users will give the feature a gold star.

@martyswant Marty Swant is a former technology staff writer for Adweek.
Publish date: June 27, 2016 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT