The social network and the National Football League teamed up on special hashtag-triggered emojis that can be accessed by including #SuperBowl, #SBLIII, #GoPats, #EverythingWeGot, #LARams or #RamsHouse in tweets.
Twitter Sports set up a Radio Row at the Georgia World Congress Center, where current players, NFL legends and celebrities will shoot short-form videos and create custom content and GIFs to use on the social network during Super Bowl week.
The latest data trends, showcasing how conversations about the NFL unfold on its platform, will also be featured in Twitter’s Radio Row.
On the livestreaming front, hosts Megan Gailey and James Jones will bring NFL Digital Media’s The Checkdown football culture show to the Super Bowl Media Center Friday (Feb. 1) from 4 p.m. ET through 5 p.m. ET, and fans can learn about the latest topics and trends on social media by going to @NFL.
The first-ever Bud Light Super Bowl Music Fest will also be livestreamed on @SBMUSICFEST Thursday (Jan. 31) at 9 p.m. ET, with a lineup including Migos, Ludacris and Post Malone. The latter’s show will be livestreamed Friday at 9:30 p.m. ET.
Finally, Twitter shared the top five times the goat emoji (for greatest of all time) has been used over the past five years on its platform:
- The New England Patriots’ comeback against the Atlanta Falcons in Super Bowl LI, Feb. 5, 2017, 333,000 tweets.
- The Golden State Warriors break the National Basketball Association record for regular-season wins, April 13, 2016, 249,000.
- The Patriots beat the Kansas City Chiefs in the AFC Championship game, Jan. 20, 161,000.
- The Cleveland Cavaliers win the NBA Finals, June 19, 2016, 134,000.
- Serena Williams loses in the French Open, June 4, 2016, 116,000.