Twitter Is Taking an Active Role in European Media Literacy Week

The social network detailed initiatives in Ireland, France, Belgium and the U.K.

This week is European Media Literacy Week European Union

Twitter is marking the first-ever European Media Literacy Week this week with a host of initiatives across countries in the European Union.

Public policy manager for Europe, the Middle East and Africa Ronan Costello wrote in a blog post, “While we firmly believe in the power of open, public conversation, the speed of the internet presents unique challenges around media literacy and information quality. Building public capacities to analyze and discern what is and is not quality material is vital.”

In Ireland, Twitter is supporting the #BeMediaSmart campaign being run by the Media Literacy Network, an initiative of the Broadcasting Authority of Ireland, which urges people to be as conscious of where their media is coming from as they are about where their food is coming from.

Partners include the National Youth Council of Ireland, the National Adult Literacy Agency and Webwise.

Twitter also hosted secondary school students from across Dublin who participated in the School Digital Champions program, an initiative of the country’s Department of Communications, Climate Action, and Environment.

The social network is teaming up with the Liaison Center for News Media and Education (CLEMI) in France to highlight students’ work and host 60 students in its Paris office to discuss the representation of women in sport by analyzing tweets from various sources.

In Belgium, Twitter participated in an event in Brussels last week for platforms to highlight their media literacy initiatives, as well as the implementation of the EU ‘s Audiovisual Media Services Directive and how it can have a positive impact on media literacy capacities.

The social network awarded Ads for Good grants to U.K. nonprofit partners Shout Out UK, which runs political and media literacy programs in schools and colleges, and Bite the Ballot, which surveys young people on their civic literacy.

Twitter said it will also run a “Tea, Toast and Tweeting” session to support senior citizens in their use of Twitter.

Finally, the social network’s global partnership with UNESCO (the United Nations Educational, Scientific and Cultural Organization) will result in the publishing later this year of co-branded educational resource Teaching and Learning With Twitter. David Cohen is editor of Adweek's Social Pro Daily.