Twitter Is Taking the Pitch for the 2018 MLS All-Star Game, MLS Homegrown Game

LAFC forward Carlos Vela was voted captain exclusively via the social network

Atlanta's Mercedes-Benz Stadium will host the 2018 MLS All-Star Game Marilyn Nieves/iStock

Twitter is lacing up its cleats for the 2018 Major League Soccer All-Star Game Presented by Target, which will take place at Mercedes-Benz Stadium in Atlanta Aug. 1.

Hashtag-triggered emoji were created for both the All-Star Game and the MLS Homegrown Game, a showcase of young talent from the league’s youth development system, in which the MLS Homegrown Team will battle Tigres UANL, the reigning Fútbol Mexicano Primera División under-20 champions.

Including the hashtags #MLSHomegrown and #MLSAllStar in tweets will trigger the emojis, and for the MLS Homegrown Game, the MLSHomegrown hashtag will be sewn onto the players’ jerseys and the emoji will be spray-painted onto the field.

The MLS Homegrown Game will be livestreamed exclusively on Twitter via and @MLS from Children’s Healthcare of Atlanta Training Ground in Atlanta July 31 at 8 p.m. ET

As for the All-Star Game, Los Angeles Football Club forward Carlos Vela was chosen as the captain exclusively via voting on Twitter, with fans making their picks by tweeting with player-specific hashtags. David Cohen is editor of Adweek's Social Pro Daily.