Twitter Is Welcoming the Fall TV Season With Event Pages for Episodes

Tweets with related hashtags and words, talent names and handles can be found in one spot

The Twitter event page for a recent episode of American Horror Story Twitter

Twitter is ringing in the fall television season by introducing an easier way for people to see tweets about episodes of shows while they are airing.

The social network is rolling out event pages for TV episodes, which will go live 30 minutes before episodes air and compile tweets with hashtags and words related to the show, as well as talent names and handles.

A Twitter spokesperson said, “For example, instead of just following along with the hashtag #TheBachelor, this page will pull in tweets relating to things like #TheBachelor, #Bachelor, Chris Harrison, #GroceryStoreJoe, etc. For Game of Thrones, you no longer have to worry about refreshing #GameofThrones or #GoT—these pages will pull tweets around both.”

The pages will feature a tweet prompt at the bottom that will already be prepopulated with the hashtag for that specific episode, so that people can chime right in.

Twitter said promoted tweets that are related to the show or the episode will be included in the feed on the event pages, but unrelated ads will not.

The feature will kick off Monday night for shows including The Voice, Dancing With the Stars, The Big Bang Theory, The Good Doctor and Young Sheldon, with more series to be added throughout the week.

Twitter said people will see links to the pages atop their timelines if they have previously expressed interest in the series, or they can search by show in its Explore tab.

The social network also issued a reminder that people who want to avoid spoilers can use its mute feature: David Cohen is editor of Adweek's Social Pro Daily.