Do you tend to drop off livestreams when the picture quality seems lacking? Twitter hopes to have a solution for that problem, and it's aimed at viewers and brands alike.
The microblogging network's new Periscope Producer lets marketers broadcast better quality footage using their external cameras and software. It works for livestreaming via Periscope, the Twitter-owned app, and Twitter's other properties. Previously, livestreaming entities on those platforms had to use their phones' cameras and Twitter's built-in software.
The move should transform livestreamers from teleporting amateurs to pro broadcasters in terms of what they produce. It also should attract more TV channels and social-media stars, such as YouTubers, to livestreaming. That's the idea, anyway.
Such new flexibility has attracted media partners like ABC's Dancing with the Stars, Fusion, CBS 12, Walt Disney and the Emmy Awards. Brands already on board include Louis Vuitton and Xbox. Those users are part of a select group, but Periscope Producer is expected to be rolled out to more companies in the coming months.
"High-quality, produced live video can now be shared anywhere through a tweet," Kayvon Beykpour, CEO of Periscope, said in a statement.
While Periscope helped pioneer livestreaming in the past couple of years, in terms of raw viewing numbers, it appears to be playing catch-up with the increasingly popular Facebook Live, which launched in April. It will be worth watching how Periscope Producer affects the two-horse race between Twitter and Facebook.