Twitter Looks Back at the Patriots’ and Rams’ Seasons Prior to Their Meeting in Super Bowl LIII

Tom Brady was the most-tweeted-about player during the 2018 NFL campaign

Tom Brady was the GOAT on Twitter, too Twitter
Headshot of David Cohen

The National Football League season reaches its end with Super Bowl LIII Feb. 3, and Twitter shared some data about the two teams who will be facing off: The New England Patriots and Los Angeles Rams.

While the Patriots and Rams are facing off for the Vince Lombardi Trophy, neither club came close to claiming the Twitter crown, as they finished fifth and 15th, respectively, in 2018 Twitter mentions among NFL teams. The top four were the Pittsburgh Steelers, Dallas Cowboys, Cleveland Browns and Philadelphia Eagles.

Patriots quarterback Tom Brady was the most-tweeted-about player during the 2018 season and postseason, tallying almost 3 million mentions.

The top three Patriots plays this season, in terms of tweets per minute, were:

  1. Jan. 20: Running back Rex Burkhead runs for a two-yard touchdown in overtime, sending the Patriots to the Super Bowl.
  2. Jan. 20: Burkhead runs for a four-yard touchdown with 39 seconds remaining in the AFC Championship game, giving the Patriots a 31-28 lead over the Kansas City Chiefs.
  3. Jan. 20: Brady throws a fourth-quarter interception during the AFC Championship game.

And the top three plays for the Rams were:

  1. Jan. 20: Kicker Greg Zuerlein kicks a game-winning 57-yard field goal in overtime to send the Rams to the Super Bowl.
  2. Jan 12: The Rams defeat the Cowboys 30-22 to advance to the NFC Championship game.
  3. Nov. 19: The Rams defeat the Chiefs 54-51 on Monday Night Football.

The most-mentioned Patriots players were:

  1. Brady
  2. Rob Gronkowski
  3. Julian Edelman

And the most-mentioned Rams were:

  1. Todd Gurley II
  2. Jared Goff
  3. Aaron Donald

The Patriots’ top games of the season, measured by related tweets, were:

  1. Patriots at Chiefs, AFC Championship game
  2. Los Angeles Chargers at Patriots, AFC Divisional playoffs
  3. Patriots at Steelers, week 15

And Los Angeles’ top games were:

  1. Rams at New Orleans Saints, NFC Championship game
  2. Cowboys at Rams, NFC Divisional playoffs
  3. Chiefs at Rams, week 11, Monday Night Football

During the NFL season, from Sept. 6 through Jan. 23, the Patriots saw follower growth of 4 percent on Twitter, reaching 4,375,070, while the Rams’ follower count rose 13 percent to 818,320.

The most viral tweets from the official Patriots team handle, by times viewed on and off Twitter, were:

The most viral tweets from the official Rams team handle were:

The most viral tweets from Patriots players were:

And the most viral tweets from Rams players were: David Cohen is editor of Adweek's Social Pro Daily.