Twitter Made It Easier to Follow Back New Followers

Their profiles will appear in notifications

Follow back ... - Credit by Twitter
Headshot of David Cohen

Twitter continues to introduce small tweaks to its user experience.

The social network tweeted about the latest one Tuesday: When a user gets a new follower, that person’s profile will show up in their notifications, and they can instantly tap to follow back. David Cohen is editor of Adweek's Social Pro Daily.