Twitter Testing Mobile App Design With No Retweet Button

Twitter without a retweet button? It’s actually being tested.

Twitter without a retweet button? It’s actually being tested.

Twitter confirmed to Ingrid Lunden and Jon Russell of TechCrunch that it is testing a tweak to its flagship mobile application in which the retweet button and reply arrow are replaced with a circular icon that brings up sharing options and a speech bubble.

The social network told Lunden and Russell it was studying how the design tweak changed user behavior, adding:

We’re testing new icons on tweets to evaluate how this impacts the way that people use Twitter.

Lunden and Russell also shared the tweet embedded below from Twitter user @lasersushi, which displays the available options in the new sharing options menu being tested: retweet, quote tweet, send by direct message and share tweet. That Twitter user is based in Germany, hence the German-language choices.

Readers: What are your thoughts on this test by Twitter?

Screenshot courtesy of Ingrid Lunden and Jon Russell, TechCrunch.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: December 16, 2016 https://dev.adweek.com/digital/twitter-mobile-app-no-retweet-button-test/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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