Twitter’s Rumored Multi-Million Dollar Deal With Ad-Buying Company Should Worry TV Execs

Move over TV! It looks like Twitter is no longer happy playing sidekick in the Social TV equation and wants to be the top dog.

At least, that’s the way it appears if this multi-million dollar deal becomes a reality.

According to Gigaom, the deal announced by Financial Times is “worth hundreds of millions of dollars over a multiyear period.”

And the ad-buying company it’s in cahoots with is Starcom MediaVest Group, a large firm with clients including Procter & Gamble, Walmart, Microsoft and Coca-Cola.

Twitter’s deal means the company is officially moving into larger territory when it comes to advertising and turning the social media company into a serious platform for brands to spend their budgets. The report says the deal will give SMG’s clients access to special advertising slots and opportunities with Twitter.

Combine its recent real-time keyword targeting update with these “special advertising slots” and we may see merchandising big wigs redirecting those TV advertising dollars to the microblogging platform that could.

Still not sold on Twitter’s viability as an advertising platform? Here’s hoping you’re not that last company on the block to wise up!

(Image from Shutterstock)

@MaryCLong Mary C. Long is Chief Ghost at Digital Media Ghost. She writes about everything online and is published widely, with a focus on privacy concerns, specifically social sabotage.